Privacy Policy

1. Information we collect

Information you provide to us

• Order information: your name, billing and shipping address, email address, phone number and the items you purchase.
• Payment information: card details are entered directly into our payment processor, Stripe, and are never stored on our servers. We receive only limited details such as the card type and last four digits.
• Communications: information you share when you contact us, submit our contact form, or sign up for our newsletter.

Information collected automatically

• Device and usage information: IP address, browser type, device type, pages viewed, referring website and the date and time of your visit.
• Cookies and similar technologies: see our Cookie Policy for details. Non-essential cookies are only used with your consent.

2. How we use your information

• To process and deliver your orders, including payment, shipping, returns and refunds.
• To communicate with you about your order and respond to customer service requests.
• To send marketing emails if you have opted in. You can unsubscribe at any time using the link in every email.
• To operate, maintain, secure and improve our website, and to prevent fraud.
• To measure the effectiveness of our advertising and to show you relevant ads (with your consent where required).
• To comply with legal obligations, such as tax and accounting requirements.

3. Advertising and analytics

We may use advertising services such as Google Ads and analytics services such as Google Analytics to understand how visitors use our site and to show our ads on other websites (remarketing). These services may use cookies and similar technologies to collect information about your visits to our site and other websites. These tags only load after you choose "Accept all" in our cookie banner.

You can control personalised advertising in several ways:

• Choose "Essential only" in our cookie banner, or change your choice on our Cookie Policy page.
• Visit Google's Ad Settings to opt out of personalised Google ads.
• Learn how Google uses information from sites that use its services.
• Install the Google Analytics opt-out browser add-on.
• Opt out of interest-based ads from participating companies at aboutads.info or networkadvertising.org.

4. How we share your information

We do not sell your personal information for money. We share it only with:

• Service providers who help us run our business, such as our payment processor (Stripe), website hosting provider (Netlify), shipping carriers and email service providers. They may only use your information to provide services to us.
• Advertising and analytics partners such as Google, where you have consented to non-essential cookies.
• Authorities when required by law, or to protect our rights, customers or others.
• Business transfers in connection with a merger, sale or reorganisation of our business.

5. Data retention

We keep order information for as long as needed to fulfil your order and to meet our legal, tax and accounting obligations (generally up to seven years). Newsletter information is kept until you unsubscribe. Contact form messages are kept for up to two years.

6. Your rights and choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you and receive a copy of it.
• Correct inaccurate information or ask us to delete your information.
• Opt out of marketing emails, targeted advertising, and the "sale" or "sharing" of personal information as defined by laws such as the California Consumer Privacy Act (CCPA/CPRA).
• Withdraw consent you have given, and object to or restrict certain processing (for residents of the EEA, UK and Switzerland under the GDPR).
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email us at hello@elowen.example. We will respond within the time required by law (usually 30–45 days) and will not discriminate against you for exercising your rights. We may need to verify your identity before fulfilling your request. We honour Global Privacy Control (GPC) browser signals as an opt-out of targeted advertising.

7. Security

Our website is served over HTTPS, and all payments are processed by Stripe, a PCI DSS Level 1 certified payment provider. While we use reasonable safeguards, no method of transmission over the internet is 100% secure.

8. Children's privacy

Our website is not directed to children under 13 (or under 16 in the EEA and UK), and we do not knowingly collect personal information from them. If you believe a child has provided us with personal information, please contact us and we will delete it.

9. International transfers

We are based in the United States, and your information may be processed there and in other countries where our service providers operate. Where required, we rely on appropriate safeguards such as Standard Contractual Clauses.

10. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page shows when it was last revised. Material changes will be highlighted on our website.

Contact us

If you have any questions about this policy, please contact us:

• Elowen Clothing LLC
• 210 Market Street, Suite 4, Portland, OR 97204, United States
• Email: hello@elowen.example
• Phone: +1 (555) 014-2290 (Monday – Friday, 9:00 am – 5:00 pm (Pacific Time))
• Or use our contact form.